Call Craftsman Publication at (817) 952-8880
Call Craftsman Publication at (817) 952-8880
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Have you ever heard of email overload or email fatigue? I have and I think I have it. I subscribe to many companies that I think I need to hear from. Yet at the end of the day my email inbox is so full I end up dumping most of it in the trash.
On the other hand, I notice that because everything is done by email these days, I rarely get anything in my home mailbox anymore. When I do, I actually get excited. I like the feeling of opening that crisp piece of mail or flipping through a new magazine. I enjoy sitting on my comfortable couch and taking my time reading everything.
I had to ask myself one day, do I want to compete with all those email newsletter's or do I want to give my customers something they can read in the comfort of their home, at their leisure? I chose the traditional print newsletter. Sending a paper newsletter makes me stand out from my competition while keeping my name in front of my customers. We create custom newsletters that your customers will enjoy reading and look forward to getting each month.
HOW IT WORKS
Once you sign up for our services you will be contacted by one of our professional writers who will interview you then write your cover newsletter article in your own words. The cover article can be any subject you chose. It can be industry related or a subject that is close to your heart, on your mind or business wisdom you want to share with others. Whatever the subject, we will work with you to craft newsletters your readers will look forward to reading every month.
I already had a thriving business but wanted to add clients from high end neighborhoods to my customer list. You know the customers they are not going to nickel and dime you over everything, but pay a fair price for your services,
I ended up pulling the names and address of people from the neighborhods that I wanted to work with from my local appraisal district. I then added these people to my newsletter mailing list, and sure enough they started calling me.
I no longer felt helpless or at the mercy of whoever called in. I now found a way to target and get the customers I wanted to work with.
Contact Craftsman Publication today and we will do the same for your business.
I'm sure you've heard the saying, it is easier and cheaper to keep an existing customer than to find a new one. This is so true. The average cost to acquire a new customer is around $200. Since this cost is so high and the competition is consistently after my customers, I do everything I can to build a fence around my existing customers.
One of the best ways I found to do this is by sending out a traditional print newsletter. I mail these 6 times a year and spend an average of $9.37 per customer, per year. This is a small price to pay for a customer who is going to spend an average of $1,000 with my business every three years.
If you would like more information on how Craftsman Publication can help you build a fence around your customers, contact us today for a FREE consultation.
Mon | 09:00 am – 05:00 pm | |
Tue | 09:00 am – 05:00 pm | |
Wed | 09:00 am – 05:00 pm | |
Thu | 09:00 am – 05:00 pm | |
Fri | 09:00 am – 05:00 pm | |
Sat | Closed | |
Sun | Closed |
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